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THE ARCHIES, ANIMAL, SOCIAL MEDIA AND DUMBING DOWN

We have fallen in the great social media trap. It has used the power of algorithms and the internet and fooled us into believing that we are se...

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UNDERSTANDING TRUE FEMINISM FROM KAINAZ JUSSAWALLA

When a true feminist speaks, her words are like leaves floating right before they rest their feet on the ground. Here’s Kainaz Ju...

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JAYA BHADURI: SIGNATURE-SUPERSTARDOM REVISITED

“Jaya Bhaduri’s diminutive physical frame had cast a large image across the screens of India”, writes Aparajita Krish...

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Archie's Four Lives

Paul Auster’s 4321 has made it to the Man Booker Award shortlist this year—the extraordinary 880-page tome that is as much about its protagon...

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